You’ve probably been told that your business needs SEO to help your online presence, but people rarely explain exactly what it means and what it entails.
SEO stands for Search Engine Optimisation and it’s an important part of a digital marketing strategy. In short, It is a process of improving your website so that it will rank higher when analysed by search engine algorithms like Google, Yahoo and Bing.
To get a bit more technical, SEO is the science of persuading search engines like google to recommend your content to users as the best solution to their problem. Good SEO is the best way to bring organic traffic to your site, making it invaluable as organic listings are free.
A business utilising proper SEO to rank their website will be getting not only traffic to their site, but the right traffic. Good SEO isn’t just about sending anyone to your website but the people that are looking for your business and what you can offer them.
Having the right traffic on your site will improve your enquiries and ultimately you conversion rate. You’ll also avoid things like a high bounce rate that can harm your ranking in a google search.
Good SEO is about having a good user experience, so that once you have directed potential customers to your website, you keep hold of their attention, and get them to complete an action.
SEO is made up of many strategies and actions that all work towards bettering your website’s ranking in search engines. That’s why it’s called Search Engine Optimisation.
There are two different sorts of SEO: On-page SEO and Off-page SEO. On-page SEO refers to everything your website can do to improve your ranking. Thighs like site speed, keyword content, and technical SEO are all considered forms of On-Page SEO.
Off-Page SEO consists of anything done on other websites that may influence your rankings.
A properly optimised website has the power to climb ranks and get you in a position where you gain the right traffic. While SEO can be attempted by anyone, there is a lot more to it then just keyword stuffing and writing some content.
It takes time, a detailed knowledge of SEO and successful implementation to optimise a website. Doing it incorrectly can have you ranking for something that won’t do anything for your business.