Paid Advertising Campaigns
How We Can Take Your Business
To The Next Level
Build Brand Awareness
Research & Strategy
Converting Sales & Enquiries
Build Brand Awareness
Research & Strategy
Converting Sales & Enquiries
What is a Paid Advertising?
Paid advertising is a form of advertising that you pay for. Marketers pay the owner of an advertising space in exchange for its use. The price paid for the ad space is usually settled through a bidding process between marketers and the ad space owner.
Think of paid advertisements as billboards for the traffic that passes through your industry online. They let your audience know that you exist!
How Does Paid Advertising Work?
There are a few categories, including PPC (pay-per-click), PPI (pay-per-impression), and display ads. Google Ads & Facebook Ads are the most common advertising channels along with LinkedIn & Instagram.
Google Ads appear above organic search results, and sometimes the bottom, of a SERP (search engine results page). Companies bid for certain keywords so that their ad shows up when a particular term is searched.
Why Is Paid Advertising Important?
Paid Advertising is an important addition to any Digital marketing strategy as efficient marketing campaigns capitalise on all channels for online advertising.
Including Paid Ads in your Digital marketing strategy or SEO Strategy can see your company listed at the top of any Search engine results page. When properly implemented you can augment any organic traffic that you’re already receiving.
Although paid advertising costs more than owned or earned advertising, paid advertising is great for instant visibility and a powerful way for you to collect data on your target audiences.
Paid Advertising also takes place on social media. A good social media strategy often includes paid advertising to maximise on any traffic that can be gained through a social media campaign. Any given social platform has it’s own algorithms that will show relevant content to users.
Why Is Paid Advertising Important?
Paid Advertising is an important addition to any Digital marketing strategy as efficient marketing campaigns capitalise on all channels for online advertising.
Including Paid Ads in your Digital marketing strategy or SEO Strategy can see your company listed at the top of any Search engine results page. When properly implemented you can augment any organic traffic that you’re already receiving.
Although paid advertising costs more than owned or earned advertising, paid advertising is great for instant visibility and a powerful way for you to collect data on your target audiences.
Paid Advertising also takes place on social media. A good social media strategy often includes paid advertising to maximise on any traffic that can be gained through a social media campaign. Any given social platform has it’s own algorithms that will show relevant content to users.
The Benefits Of Having An Agency Handle Your Paid Advertising Campaigns
Bidding on relevant keywords to get your ad seen by prospective customers is easy enough, but knowing what to bid on and why is where it can get tricky. It can be easy to bid on negative keywords without proper research.
It’s alright knowing what your company is about and what you do but have you used the right language? Is what you’re bidding on what people are searching for? The keyword or space might seem reasonably priced and you might think you’ve got it right, but if you haven’t, you’ve just wasted your time and money with no results to show for any of it.
An experienced agency knows what does and doesn’t work, and if they don’t? They have the time and resources to find out!
Why You Need Search Engine Ascend
We have the skills needed to correctly identify the best places for you to advertise. Through dedicated market and keyword research, we take the time and responsibility to enact the whole process and monitor the outcomes of your campaign.
Throughout the course of your campaign, we will optimise your digital strategy to make sure we’re consistently improving performance while gaining you the best value from your marketing budget.
Our services are bespoke, because we understand that different businesses and industries have different target markets and audiences.
Whatever your brand’s mission or challenges, we can identify the means to take them on and deliver the best service possible.
