Managing a local SEO agency presents unique challenges, particularly when it comes to tracking keyword performance and reporting these results to clients. The right rank-tracking tool not only offers accurate keyword ranking data but also enables you to provide branded, white-label reports that enhance your agency’s credibility. These tools simplify client reporting, allowing your team to save time while delivering detailed insights that foster trust and accountability.
This article provides an in-depth look at five highly regarded local rank trackers, each offering robust white-label reporting features. Whether you’re a small agency looking for an affordable solution or a larger firm requiring advanced customisation options, these tools will help streamline your workflows, allowing you to maintain a professional image.
What to Prioritise in a Local Rank Tracker with White-Label Reporting
Unified, Transparent Dashboard
A unified dashboard that provides live, real-time data is crucial for local SEO agencies. This feature allows you to monitor rankings, analyse local search results, and present clients with transparent, easy-to-understand insights. Clients expect visibility into their SEO performance, and a dashboard that offers live updates helps build a foundation of trust and accountability.
Furthermore, the ability to break down keyword rankings by device, location, or search engine is essential for agencies focused on local SEO. With local SEO heavily reliant on geolocation-specific performance, a rank tracker that can distinguish between mobile and desktop rankings, or Google Local Pack versus organic listings, provides agencies with the detail they need to fine-tune campaigns.
Customisable Reporting
For any SEO agency, custom-branded reports are critical. They not only reinforce your agency’s branding but also allow for deeper client engagement. When reports feature your logo, design elements, and tailored insights, clients feel they are receiving bespoke, personalised service. An ideal rank-tracking tool should offer fully customisable reports, with the ability to include various visual elements such as charts, graphs, and tables to make data presentation both informative and visually appealing.
Advanced Reporting Capabilities
While customisation is key, advanced reporting features such as automated scheduling and API integration provide even greater benefits. Automated reporting allows agencies to consistently update clients without manual intervention, saving significant time. Moreover, API integration allows agencies to pull data directly into their internal systems, ensuring workflows are streamlined and data is available where and when it’s needed. For agencies managing numerous clients, these advanced features help in scaling operations while maintaining a high level of service.
With these essential features in mind, let’s explore the top five local rank trackers with white-label reporting capabilities.
1. Keyword.com
Overview
Keyword.com stands out as a versatile and affordable rank-tracking tool, particularly effective for local SEO agencies. It is designed to provide detailed insights into local keyword performance while offering white-label reporting solutions that can be fully customised. For small to mid-sized agencies or even freelancers managing local SEO campaigns, Keyword.com delivers a comprehensive solution without breaking the bank.
Key Features
- Geolocation Tracking: This feature allows you to track local keyword rankings down to the city level. It’s particularly useful for agencies managing local businesses or franchises across multiple regions.
- White-Label Reports: Keyword.com allows for full customisation of reports, including the ability to add your own logo, colour scheme, and brand elements. Reports can be delivered via a custom domain, ensuring that your clients see only your branding, free of any external logos or names.
- Looker Studio Integration: The integration with Looker Studio enhances reporting capabilities by providing customisable charts, graphs, and other visual elements. This allows agencies to create detailed, professional-looking reports that highlight key performance indicators.
- Third-Party Verification: For agencies looking to enhance client trust, Keyword.com offers third-party verification tools. These tools verify keyword rankings independently, adding an extra layer of transparency.
- Automated Reporting: Reports can be scheduled to be sent automatically in either PDF or CSV formats, ensuring clients receive regular updates without manual input from your team.
- API Integration: The API allows you to pull data directly into your own reporting systems, further streamlining workflows and saving time on manual data entry.
Why It’s Ideal for Local SEO
Keyword.com offers a strong balance between affordability and functionality. For smaller agencies or those with a specific focus on local SEO, its robust geolocation tracking and white-label capabilities make it an excellent choice. The addition of third-party verification tools strengthens client trust, offering transparency and credibility in reporting. Agencies looking for a cost-effective yet comprehensive solution will find Keyword.com to be a reliable tool that doesn’t sacrifice quality.
2. Ahrefs
Overview
Ahrefs is widely known for its comprehensive suite of SEO tools, offering much more than just rank tracking. While it doesn’t focus exclusively on local SEO, its rank-tracking tool is robust and integrates well with the rest of the platform’s features. This makes Ahrefs a versatile choice for agencies that require more than just keyword tracking, such as backlink analysis, content audits, and competitor insights.
Key Features
- Comprehensive SEO Tools: Ahrefs isn’t just a rank tracker; it’s a complete SEO toolkit. Agencies can use it to monitor keyword rankings, analyse backlinks, track competitor performance, and audit client websites.
- Customisable Reports: Although Ahrefs doesn’t focus solely on white-label reporting, it does allow for the creation of custom reports that can include a range of metrics, from keyword rankings to organic traffic performance.
- Backlink Monitoring: One of Ahrefs’ strongest features is its backlink analysis tool. Agencies can track backlink profiles for their clients, ensuring they stay ahead of competitors in terms of link-building strategies.
- Mobile and Desktop Tracking: Ahrefs allows agencies to monitor rankings across both mobile and desktop platforms, ensuring a comprehensive view of how local SEO efforts are performing across different devices.
Limitations
Ahrefs does not specialise in white-label rank tracking. While it offers valuable insights, its lack of specific white-label features for rank-tracking reports can be a drawback for agencies that prioritise branded reporting. Additionally, Ahrefs’ premium pricing may be prohibitive for smaller agencies or freelancers.
Why It’s a Strong Choice
Ahrefs is ideal for agencies managing a wide range of SEO tasks beyond rank tracking. Its extensive toolset, including advanced backlink monitoring and competitor analysis, makes it invaluable for larger agencies or those dealing with complex SEO challenges. However, agencies focused purely on local SEO rank tracking may find other tools better suited to their needs, especially when considering the lack of specific white-label rank-tracking features.
3. SEMrush
Overview
SEMrush is another industry leader, known for offering a vast array of SEO tools. Its local rank-tracking feature allows agencies to track keyword performance, competitor domains, and SERP rankings across various geographic locations. SEMrush is particularly useful for agencies that need an all-in-one solution, with tools for keyword research, site audits, backlink analysis, and more.
Key Features
- Custom PDF Reports: SEMrush offers highly customisable PDF reports that allow agencies to add logos, adjust colour schemes, and present data in a polished, professional manner.
- Automated Reporting: Reports can be scheduled to be sent to clients automatically, ensuring consistent communication and keeping clients up to date with minimal effort.
- Client Portal Access: SEMrush offers client portal access, where clients can view live updates on their rankings. This feature fosters transparency and gives clients direct insight into their SEO performance.
- Multi-Device Tracking: SEMrush tracks rankings across both mobile and desktop platforms, ensuring that agencies can provide a complete picture of how local SEO efforts are performing.
Limitations
SEMrush’s feature set is impressive, but it comes with a premium price tag. Its white-label reporting features are only available with the purchase of the Agency Growth Kit, which can be expensive for smaller agencies or those just starting out.
Why It’s a Standout Option
For agencies with larger budgets or those requiring a comprehensive, all-in-one SEO platform, SEMrush is an excellent choice. Its range of tools goes far beyond rank tracking, making it a worthwhile investment for agencies looking to scale their operations and manage more complex SEO tasks. While its pricing may be steep, the breadth of features offered ensures significant value.
4. ProRankTracker
Overview
ProRankTracker is a specialised tool built specifically for keyword rank tracking. It excels in providing detailed insights into local search rankings, including Google Maps and Google Local Packs. Its white-label reporting features are designed with SEO agencies in mind, offering customisation options that ensure reports reflect the agency’s branding.
Key Features
- Detailed Local SERP Tracking: ProRankTracker is particularly strong when it comes to tracking local SEO performance, including Google Maps and Google Local Pack results. This makes it an ideal tool for agencies focusing on local businesses.
- Multiple Report Formats: ProRankTracker offers a range of report formats, from PDF to CSV, allowing agencies to deliver data in the format that best suits their clients’ needs.
- Customisation Options: Agencies can fully customise reports by adding logos, adjusting colours, and including other branding elements. Reports can also be sent from a custom email address, ensuring clients see only the agency’s branding.
- Notification Alerts: ProRankTracker sends alerts when significant changes occur in keyword rankings, allowing agencies to react quickly and adjust strategies as needed.
Why It’s a Great Fit for Local SEO
ProRankTracker’s focus on local SEO, particularly its ability to track performance in Google Local Packs and Maps, makes it an excellent choice for agencies with a local SEO focus. Its white-label capabilities allow agencies to deliver professional, branded reports, while its flexibility in report formats and notification alerts helps ensure agencies stay on top of their clients’ keyword performance.
5. SEO PowerSuite
Overview
SEO PowerSuite is a comprehensive SEO tool that includes a rank tracker among its many features. It is notable for its ability to track rankings in over 500 localised search engines, making it ideal for agencies with clients targeting multiple regions. SEO PowerSuite is fully customisable, allowing agencies to tailor reports to their specific needs.
Key Features
- Editable Templates: SEO PowerSuite offers editable report templates, enabling agencies to design reports that reflect their brand’s identity.
- Automated Reporting: Reports can be scheduled to be sent via email, or shared through a secure link, ensuring clients receive updates without manual intervention.
- Customisable Reports: Agencies can create fully tailored reports using the drag-and-drop editor, giving them control over the presentation of data and allowing for full branding customisation.
- Localised Search Tracking: SEO PowerSuite can track rankings in over 500 localised search engines, making it a unique tool for agencies managing clients in multiple geographic regions.
Why It’s a Top Tool for Agencies
SEO PowerSuite’s extensive reach across localised search engines makes it a standout tool for agencies that need to monitor rankings in diverse geographical areas. Its highly customisable reporting features make it ideal for agencies that need flexibility in both tracking and reporting, while its scalability ensures that it can grow alongside your agency.
Conclusion
Choosing the right rank tracker for your local SEO agency is crucial to delivering high-quality, professional reports to your clients. Each of the tools discussed offers different strengths:
- Keyword.com provides an affordable solution with a strong focus on local SEO and comprehensive white-label reporting features.
- Ahrefs delivers a broad range of SEO tools, making it a valuable option for agencies with complex SEO needs, although it may lack some white-label functionality.
- SEMrush offers a comprehensive suite of tools, ideal for larger agencies needing more than just rank tracking.
- ProRankTracker excels in customisable reporting and detailed local SERP tracking, making it a great fit for agencies focused on local SEO.
- SEO PowerSuite provides unrivalled versatility with its extensive reach across localised search engines and fully customisable reports.
By selecting the right tool for your agency, you can improve campaign accuracy, save time through automated reporting, and maintain a professional, consistent brand presence across all client communications.
