Artificial Intelligence (AI) has made content creation incredibly easy and efficient. But the human touch that writers bring is irreplaceable. Here are three ways to add a human touch to AI generated content so it resonates with readers and has your brand voice.
Intro
AI in content is a fact; 72% of B2B marketers are using generative AI for their content needs. But AI generated content lacks the nuance and human touch that humans bring. Without guidelines, this can lead to subpar content and misinformation. Here are three ways to make sure your AI generated content has a human element so it’s authentic and engaging.
1.Use AI as an Assistant, Not a Substitute
While it’s easy to use AI for all content creation, this often results in bland and impersonal content. Instead, use AI as a tool to help in the writing process. This way, you get efficiency and authenticity.
Research
AI can be a big help in the research stage. It can gather information quickly and give you a broad overview of the topic. So human writers can spend more time analysing and synthesising the information rather than searching for it.
Content Ideas
AI can also help with content ideas. By looking at current trends and popular topics, AI can suggest relevant and timely content ideas. So writers can stay ahead of the curve and make sure their content is relevant to their audience.
Filling in the Outlines
Once you have your content ideas, AI can help with the outlines. This gives you a solid framework for the content, so you can make sure you cover all the points. Then you can focus on adding depth and personality to the content rather than structure.
Proofing the Content
AI tools can also be used for proofing. They can spot grammatical errors, spelling mistakes and other issues. But remember, AI proofing is not foolproof. A human editor should always review the content to make sure it reads naturally and in the tone you want.
Writing Chunks
For more complex or data heavy sections, AI can generate initial drafts. These drafts can then be fact checked, edited and expanded by human writers. So you get the efficiency of AI and the expertise of a human.
Writing Tips
Some advanced AI tools can offer writing tips to help the content. These tips can improve readability, structure and flow. But use them wisely and make sure they fit your brand’s voice and tone.
2. Edit with Your Tone of Voice, Expertise and Experience
AI generated content often lacks the tone and style of a brand. To add a human touch, you need to edit the content to reflect your brand’s voice and incorporate your expertise and experience.
Tone Review
AI can’t quite capture the subtleties of your brand’s tone. It might produce content that’s too formal, too casual, or just plain off-brand. By reviewing and editing the tone, you can make sure the content sounds like it was written by your team and maintain a consistent brand voice.
AI Fingerprints
AI generated content can have telltale signs of its origin. These can be repetitive phrases, unnatural syntax and predictable structures. To avoid these AI fingerprints, read the content out loud. Make sure it sounds natural and flows well. Adjust the formatting, headers, and bullet points as needed to make it more readable.
Subject Matter Expertise
AI is great at generating generic content but lacks the depth of knowledge that comes with subject matter expertise. Have experts review the content to ensure accuracy and depth. Their insights can add valuable nuances and make the content more authoritative and credible.
3. Add Other Human Touches
To make AI generated content truly engaging, add elements that AI can’t replicate. This includes case studies, statistics, quotes and multimedia.
Case Studies
Real world case studies add credibility and practicality to your content. They provide tangible proof of your expertise and show how your solutions work in practice. Including case studies helps the reader relate to the content and see it in action.
Statistics and Quotes
Adding relevant statistics and quotes from experts adds authority and depth to your content. These elements provide evidence to back up your points and make the content more persuasive. Make sure all statistics are up to date and sourced from credible references.
Images and Video
Visuals can make your content more appealing. Custom graphics, third-party data visualisations and embedded video can help explain complex information better. They also break up the text and make the content more engaging and scannable.
Custom Graphics
Use Canva to create custom graphics that match your brand’s style. These can help illustrate points and make the content more visual.
Third-Party Data Visualisations
Add data visualisations from reputable sources to back up your arguments. Make sure to credit the original source.
Videos
Embedding videos can add context and support to your points. Videos can also make the content more dynamic.
Other Imagery
GIFs, infographics and tables can add some variety to your content. Use them to highlight important information, add some humour or compare different things.
Practicalities
Credibility
By adding a human touch to AI-generated content, you increase its credibility. Readers will trust content that feels personal and authentic. That trust can translate into higher engagement and conversion rates.
SEO
Search engines love high quality, engaging content. By adding human elements, you can improve your content’s SEO. Authentic, well written content will attract backlinks and social shares and boost your search rankings.
Brand Loyalty
Consistently producing high quality content that matches your brand’s voice will build loyalty with your audience. Readers will appreciate the effort you put into making the content engaging and relevant, which will strengthen their bond with your brand.
Future
As AI gets better, it will have a bigger role in content creation. But the need for a human touch will remain. By combining AI’s efficiency with human creativity and expertise, you can create content that is high quality and unique to you.
Hybrid Content Creation
The future of content creation is hybrid, where AI and human writers work together. This combines the best of both worlds and produces content that’s efficient to produce and of high quality.
Learning and Adapting
As AI tools get better, you need to keep up to date. Continuously refine your content creation process, add in new AI capabilities and keep the human touch. This will keep your content competitive and relevant.
Summary
Adding a human touch to AI-generated content is key to authenticity, trust and engagement. Use AI as an assistant, not a replacement. Edit to match your brand’s voice and add in some uniquely human elements, and you’ll have content that stands out in the digital world.
About Search Engine Ascend
Search Engine Ascend is a leading SEO and digital marketing agency. Our goal is to provide in-depth insights and practical advice to help businesses improve their online presence. We have a team of experts who provide valuable resources and support to help you navigate the digital marketing landscape.
